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Top 3 Ways to Promote Your YouTube Channel & Videos

If you have just started your YouTube channel expecting to get a ton of followers and likes without doing anything, you are in for a shock. Creating and publishing videos, even high-quality ones, is not enough. To get your YouTube channel actually to take off, you need to advertise and promote it.

About 500 hours of content are uploaded on YouTube every single minute. It means your video has lots of competition, and without advertising, your videos will not get the view it deserves. Fortunately, there are many excellent tips for advertising for YouTube channel for you to explore to get more views and followers.

Invest in YouTube SEO

YouTube is one of the top search engines. While you should never create content for search engines, you need to promote your YouTube channel with SEO in mind. YouTube does not list the most viewed videos to the users but delivers the most relevant videos and channels for the users. Some of the ways to get your YouTube channels to appear on the top of the search results include –

  • Use target keywords in the video title and description
  • Improve user experience and reach an international audience by including subtitles
  • Create vibrant thumbnails to catch the attention of your audience and invoke curiosity
  • Make your videos engaging to get more likes, dislikes, and comments on your video

Run a Paid YouTube Advertisement Campaign

If you want to start seeing real and quick results, paying for advertisements on YouTube is the way to go. YouTube advertising ensures your videos are reaching the target audience and can find the content you have produced. YouTube offers a variety of paid YouTube advertisement options to choose from, such as TrueView in-stream ads, video discovery ads, non-skippable ads, bumpers, and others.

YouTube advertising is more targeted than ever and is less competitive than Google Search. Before you start promoting your videos, ensure they are optimized for online advertising. Have a solid advertising plan in place to accelerate your audience building and get the most value out of your investment in an advertisement campaign.

Target Google Search Results

You can get a steady stream of traffic from Google on your YouTube channel. Most video creators do not think outside YouTube when it comes to advertising for YouTube channel. For a number of keywords such as how-to’s product reviews and others, Google prefers video content and delivers mixed-media content.

You can optimize your videos by plugging relevant keywords in Google. It is also a great idea to consider using the titles and video length that Google favors ensuring the video results are stable and deliver organic traffic to your channel. You can get huge traffic to your channel by using a colorful thumbnail and providing a snippet for your video.

YouTube provides a great opportunity for content creators. However, it is easy to get lost in the millions of other videos being uploaded every day. Thus, it is important to put effort into advertising for YouTube channels to promote your videos and garner a large audience.


Armando Bonilla is an online entrepreneur who has over 10 years of industry experience. With his expertise in digital marketing, he is committed to helping others achieve their goals and aspirations.

Join Armando Bonilla on his journey and discover how his guidance can help you achieve your own dreams. Get inspired by Armando's story today!

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