Digital Marketing Resources
Must-Have 13 Digital Marketing Resources and Tools
Must-Have 13 Digital Marketing Resources and Tools
Here are my top 13 must-have digital marketing resources and tools. Digital marketing is a crucial component for people in today's digital world. Content marketing, understanding social media, and analytics are things you will have to understand if you want to succeed. The fact that marketing is constantly changing means that you will have to learn to cater to different clients and understand what they need. Thankfully, there are a plethora of various resources that you can use to your benefit. From learning SEO, digital marketing, how to draw people to your site, and more, this list has everything you need to be a thriving force in the digital marketing world.
Digital Marketing Resource #1 DropFunnels
If you want to skip all the steps that we mentioned above then building a website using Dropfunnels platforms might be the best fit for you. One of the easiest ways to build a website without learning all the in and outs of WordPress but at the same time get all the benefits that WordPress gives you by using the WordPress platform. Is to using Dropfunnels. Dropfunnels is a website and funnel platform that is built on top of WordPress. Dropfunnels uses the WordPress platform so you get all the benefits that WordPress gives you without learning everything about WordPress. This blog that your on and the website was built using Dropfunnels and if you would like to know more about Dropfunnels you can click here and learn more about Dropfunnels.
Digital Marketing Resource #2 Copyblogger
Copyblogger is a reference library that offers you a list of a hundred vital articles on content marketing. Covering everything from how to generate traffic to understanding the benefits of ideas, you have a go-to list of everything you need to learn the basics and how to get started. In addition to that, you will learn and use the information to your best benefit and for your business's service. It's popular among users who want to update their site with better content to attract new users. A tip to remember here is that there are thousands of blogs on the internet. Thousands of business pages that all have the same goal you do. To get people to their site and generate income from pleasing their clients. You have to set yours apart, and offering great content is the first step.
Digital Marketing Resource #3 Moz Local Learning Center
To gain success in the digital world, you will have to ensure that your target audience can find you. If they can't, they will go somewhere else, and you will have lost potential customers. The best tip then would be learning how to enhance your visibility. Optimizing your search listings helps the customers find you easily. It also shows you the best marketing options that you can utilize for yourself.
Another benefit to Moz? You can use their Beginner's Guide to Social Media if you are looking to gain knowledge about utilizing social media to its best advantages. Both comprehensive and informative, the guide is made for any person at any skill level to help you improve your presence online.
Digital Marketing Resource #4 Google Analytics
Google is the most popular tool that anyone can use to benefit themselves, and as such, no list would be complete without it. Google Analytics is made for understanding your website's traffic information. That includes how many people visit your site, how it's doing on search engines and things of that nature. It is a general overview of how your site is performing and what you can do to improve. Improvement is always something that people can use to their benefit, and you can be pretty surprised at small changes you can make to help your growth and functionality.
Digital Marketing Resource #5 Digital Marketer
Digital Marketer is considered to be the mecha of blog post ideas. For a site that needs to produce web content, you need fresh, exciting ideas and draw people in instead of driving them away. Pictures and words tell a story that people need to be engaged with if they will be loyal to you. Capturing their attention successfully is essential and directly correlated to how you rise. They provide in-depth articles ranging from how-tos to ideas for helping you when you need inspiration and guidance. You can use whichever ones meet your site's needs the best and always have new ideas.
Digital Marketing Resource #6 Surfer SEO
Surfer SEO is another helpful tool that you should utilize. It blends the knowledge of content and writing and how SEO is a crucial component. It provides the ability to show you what keywords are being used for articles and where they rank. It also offers valuable information about the average length that a post should have. Some sites need lists; others need long-form posts. No matter which will benefit your site, it shows you what works and what doesn't. You can use Surfer SEO to determine what will work best for your site.
Digital Marketing Resource #7 Photoshop
Photoshop has become very popular in the past decade, with everyone either using it to their benefit. An important fact about this particular resource is that you could jeopardize your site and its content when you use it wrong because people will think you're fake and should be avoided. When done right and honestly, it enhances the natural beauty of your site. It can make simple tasks more straightforward, and it can help content creation. This, in turn, will help your digital marketing and branding.
Digital Marketing Resource #8 Canva
Don't fret if you have no skills in Photoshop and need something more user-friendly. If you are not versed in content creation whatsoever and are not sure how to begin, Canva is the perfect option. Its operations are similar to Photoshop, but it's made for people who have either minimal design experience or no experience at all. Many prefer it because they say it is so straightforward.
Digital Marketing Resource #9 Wistia
Wistia is another resource that is considered to be one of the best tools around. Visuals are a large part of the digital marketing world. Anyone can understand how to make videos and put them online, but you need to understand the basics of how to place a video on their site and the software behind it. Wistia offers different programs and classes, and each one is designed to fit your level of expertise. The programs also depend upon how much video involvement you need.
Digital Marketing Resource #10 The Beginner’s Guide to SEO
As the title states, this is a tool meant for beginners that don't know much about SEO or someone that needs a refresher course. Search Engine Optimization is crucial for helping your site grow and engage with your target audience, and each piece of content you put out should be utilizing these techniques. The guide will provide you with essential information at a professional quality to get the knowledge that you can apply to your business right away.
Digital Marketing Resource #11 Buffer
Are you advertising your business on social media? Are you making valuable connections with your clients? Then you need Buffer. Buffer strictly uses social media management and teaches people a side of digital marketing that can be forgotten about but shouldn't because of how important it is. Using this tool, you can manage every account you have, get put in one place, and create projects along with unique campaigns across every platform you are a member of. As social media is such a big part of digital marketing, this is a tool to take advantage of right away. By not taking advantage of social media, you are cutting yourself off from three generations of users. In particular, millennials spend over ten hours a day on social media, according to recent studies. If you are actively posting regular content across your platforms, they will devote part of that ten hours to looking at your business instead of others.
Digital Marketing Resource #12 HubSpot
HubSpot offers various digital marketing courses, and they offer different skill levels depending on where you feel comfortable. Their systems are designed to help as many people as possible feel capable in the digital world, so they have covered all marketing areas. With each course, they help you focus on various issues rather than just one. That helps to ensure that you are better prepared for what you are getting into. It will also help you grow as you continue through the courses. If you start at a basic level, there's nowhere to go but up.
Digital Marketing Resource #13 Ahrefs
Ahrefs is another tool that is popular among marketers. It differs from others on this list because it offers courses on SEO and digital marketing instead of just one or the other. Other benefits that they offer their users are the following.
- Exploring your competitor's sites
- Keyword research
- Site auditing
- Understanding analytics
As you can see with Ahrefs, you get a good combination of what the others on this list offer, and that is one of the reasons it's used by so many. You can come to one place and effectively get the lessons you need. It helps users use one tool instead of using multiple sites like that can be frustrating to users. The courses themselves are not overly complicated and user-friendly, which is another benefit for you to utilize.
Further Your Career
The resources on this list are practical and will give you basic knowledge about digital marketing and additional knowledge that you will need later on. This industry is constantly changing and always moving. Because of that, you need to match that and ensure that you have the knowledge to keep moving in this industry, so you don't get left behind.
By learning as much as you can, you will push yourself ahead of your competition as many don't see the benefit of advancing in this industry. As a result, their businesses end up failing. With over seventy-five percent of the population using the internet in some shape or form, you must understand their desires and needs. When you can do this, you succeed where others could not.