While most digital marketing companies have a hard time being able to make Facebook paid PPC work at a low cost. SuperHero Marketing has found ways to get qualified customers to your business as low as 48 cents per click and sometimes much lower than that.

Facebook paid advertising is on a Pay-Per-Click status so what that means is you pay for each click. So, when someone clicks on your ad then you get charged. To have a very successful Facebook marketing PPC ad campaign then there are certain things that must happen to achieve this. The following is what we do with every business owner who wants to run Facebook PPC:

1. Understand Your Customer Avatar and Market: How big is the market you are going after? Where does your customer hang out online? What do they like? What do they not like? What magazines do they read? What books do they read? What groups do they hang out and much more.
2. Run a competitors Analysis – Know Everything about your competitors
3. Create a Facebook Pixel – We like to feed the Facebook pixel with as much information as we can. If you have an email list. We like to use that to create a lookalike Audience for your business.
4. Create an irresistible Offer that no one can say no too.
5. Decide if we can leave users on Facebook or take them to a landing page or sales funnel – At time if we leave users on Facebook and not send them to a landing page, we can get cheaper Cost Per Click.
6. Set Up Conversion Tracking: We want to track as much as we can about how well our ads are converting.
7. Create Landing pages and Funnels – Once we have everything, we want to create our landing pages and our thank you confirmation pages

By following the steps above, we ensure that our campaign or campaigns are going to be successful. Following this formula ensures that your Advertising dollars are being maximized as much as possible.

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