Digital Marketing Resources and Tools
Free Resources To Learn Digital Marketing
Get my 10 free digital marketing resources and tools that you can access for free. Digital marketing is a big part of businesses worldwide. Clients are not just in person anymore, and the days of marketing your business through newspapers and the yellow pages are all but gone. Internet usage has more than doubled in the past ten years. Because of this, people have changed how they purchase products and how they interact with businesses.
Digital marketing is a new way to connect with potential customers, but it's also a way to influence your brand and help guide them to buy your products. The difference is, digital marketing is solely done online. This can be accomplished through blogging, ads, social media marketing, or pay-per-click advertising. Fortunately for today’s society, digital learning marketing is more straightforward with the advantages available to us now than ever.
As Google is one of the best places to find anything you need, it should come as no surprise that this would be an excellent place to learn the proper mechanics behind digital marketing. The Digital Garage is considered one of the best places for beginners to start learning how to do this. The courses are informative and extensive while covering every aspect you need to know.
The Digital Garage offers over twenty-five different classes. The Preparing For The G Suite Certification Exam and the Fundamentals of Digital Marketing classes come with professional certificates. You can also explore the skill shop for additional certification if you need to. They offer more advanced courses that are helpful for a company.
Copyblogger is an internet marketing resource that offers a free twenty-part course. They call it Internet Marketing for Smart People. They also include an ongoing newsletter that they send to your email. The system has weekly lessons that follow one of four ideal groupings that they offer. The four groupings are as follows.
- Content marketing
- Understanding direct response copywriting
These four areas change quickly in marketing so understanding them is a crucial step for helping your business. The weekly lessons' thought process is that each week you get new information as the internet marketing world is constantly changing. Copyblogger has broken up into segments and delivered in installments so that the program is easier to complete. Their installments also make the program more manageable so that people won't get overwhelmed and can continue with it.
HubSpot is a software development site. They develop software products strictly for inbound marketing and sales. They also make courses for customer service. The online academy offers over a dozen tracks. Each one provides certification. Completing these courses can earn you a certificate in one of the following areas.
- Email Marketing
- Growth-Driven Design
- Content Marketing
For those needing to understand marketing, this is an excellent resource. The courses help each client understand their buyers efficiently and effectively. In addition to that, it's an easy program to complete because it takes less than five hours. Like others, they break the program into smaller segments so that you have the option of keeping your work and going back to it if you need to.
MOZ is considered to be the best of the best when it comes to digital marketing. The company has made its courses free during the pandemic to support businesses and those impacted by the virus. The most popular classes from the MOZ Academy are these.
- The Fundamentals of SEO
- Site Audits
- Understanding Keywords
MOZ believes that you need to find value in practical application. As such, their focus is on the processes and the concept of work and its flow. As the courses can typically range from fifty dollars to six hundred dollars, it's a good idea to take advantage of the free courses while they still have them.
This is a great tool for understanding how Google's ranking system works. They offer a free chart and information about the factors that come into play with search engine rankings and where your company will fall on the list. It differs from others on this list. It's not software but rather an essential guide that can help you understand SEO and what digital marketing techniques currently work for businesses. The chart places its primary focus on how ranking works and how to ensure that you are not caught off-guard when new updates and information arise.
Ubersuggest is a tool made for competitor research, but it provides so much more than that. They provide you with the keywords that your competitors have been ranked for. In addition to that, it offers you their position on the search engine. It is a valuable tool if you want to interact with your customers directly with your business and others. It's a competitive audit that you can use to your advantage. With only three steps to follow, it is straightforward to use and will help you achieve an understanding of the digital marketing world.
Quick Sprout is a tool designed for SEM. SEM is designed to help marketers improve their social media traffic and the way they can search. They are offering valuable insights into how you can get better results from your marketing abilities and help you in these areas.
- The speed score of your business
- The number of requests you have
- The potential of your site
- The load time and functionality of your site
Another reason that companies can benefit so much from this tool is that it’s simple to use. It simply plugs into your site’s URL.
EDX is an online course provider. Some of the courses are not being made accessible for people during this time, and they will cost. However, there are courses with EDX that you can take advantage of at absolutely no cost. Each course additionally comes with the option of adding a certificate at the end of each class. Some of the certifications will need payment though the course itself is free. Offering excellent courses on digital branding and engagement, the lessons are considered to be highly relevant, comprehensive, efficient, and worth the time you will spend learning.
The course is the perfect tool to gain knowledge of the modern world and gives vital information about the following.
- What earned media can do for your business
- What interests your audience
- Content marketing
- Paid media
- Owned media
- The changes that occur with consumers
- Communications with brands
- Media assets
- Digital assets
The course is a month-long, and you will need to clear at least five hours per week to accomplish this. However, many have admitted that this course is extremely helpful.
Ahref is a company that is following other leads and giving their course away for free during the pandemic. The course usually is eight hundred dollars. Please take advantage of their generosity and get it now while you can. The course is in-depth and helps businesses understand SEO principles and what it takes to be successful.
One of the least time-consuming courses on this list comes in at only five hours long, and it can help you optimize your content and take you to the next level. They will promote the use of their site's explorer tool. It is one hundred dollars, and you will find keywords; however, there are free options you can use as well, so this isn't mandatory, and the course is free.
The Art Of SEO is not a site course. It's a free book that you can get through the Kindle app (which also offers you a month for free, so you don't have to keep it). The book contains a plethora of accurate data that is both reliable and useful. It helps businesses understand the full benefits of using search engine optimization.
The author himself is someone who has practiced SEO for years and wants to help others through education.
Digital marketing is widely considered to be the way of the future. You can track your efforts with accuracy with each of the resources we have placed on this list and understand just what your business needs to succeed. It is also vital to connect with your audience in a way that is efficient, effective, and easy on your budget. Other benefits that you can experience are the following.
- Reaching clients globally
- Understanding what your clients need
- Developing your brand
- Gaining loyalty
- Track your response
- Better marketing ability
With the benefits of making or breaking a business, don't wait to take advantage of these courses. Instead, use them now while you can and use the right strategy for your business. Remember, the world is online. If you think you can avoid the internet, you will find your business suffering as a result.
The business world has changed in other ways as well. Loyalty has changed, and people want things now. If they can't find your brand, they will go to someone else. Likewise, customers expect to research your company and learn your message and see if you're legitimate. Using digital marketing, you can let your customers know who you are and what you can offer that others can't.
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