How to Start A Profitable Business in 2023
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A Marketer’s Guide to Sales Funnel vs Marketing Funnel
Sales funnel and marketing funnel are two essential concepts in the marketing world. Although they are often used interchangeably, they are not the same. Understanding the difference between a sales funnel and a marketing funnel is crucial for any business or marketer that wants to create a successful marketing strategy.
What is a Sales Funnel?
A sales funnel is a marketing concept that describes potential customers' journey before making a purchase. The funnel is shaped like a funnel to represent the decreasing number of potential customers as they move through each stage. The goal of a sales funnel is to convert as many potential customers as possible into paying customers.
What is a Marketing Funnel?
A marketing funnel, also known as a conversion funnel, is a marketing concept that describes the journey that potential customers go through before taking the desired action. The funnel is shaped like a funnel to represent the decreasing number of potential customers as they move through each stage. A marketing funnel aims to convert as many potential customers as possible into taking the desired action.
Differences between Sales Funnel and Marketing Funnel
While the sales funnel and marketing funnel share some similarities, they are different. The main difference between the two funnels is their goal. The sales funnel is focused on converting potential customers into paying customers, while the marketing funnel is focused on converting potential customers into taking the desired action.
Another difference between the sales funnel and the marketing funnel is the stages. While both funnels have four stages, the sales funnel has a decision stage that is not present in the marketing funnel. In the decision stage, potential customers consider purchasing and evaluating your product or service against other options.
The marketing funnel has a desired stage not present in the sales funnel. In the desired stage, potential customers consider taking action, such as filling out a form or signing up for a newsletter.
Which Funnel Should You Use?
The funnel that you should use depends on your marketing goals. If you aim to increase sales, you should use a sales funnel. If your goal is to increase conversions, you should use a marketing funnel.
It is important to note that the sales funnel and marketing funnel are not mutually exclusive. You can use both funnels to achieve your marketing goals. For example, you can use a marketing funnel to convert potential customers into leads and then a sales funnel to convert those leads into paying customers.
Conclusion
The main difference between the two funnels is their goal. The sales funnel is focused on converting potential customers into paying customers, while the marketing funnel is focused on converting potential customers into taking the desired action.
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Armando Bonilla is an online entrepreneur who has over 10 years of industry experience. With his expertise in digital marketing, he is committed to helping others achieve their goals and aspirations.
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Welcome to my blog. My name is Armando, and my mission is to show you how to start a profitable online business in the 2020s.
Some of the links in this article may be affiliate links, which can provide compensation to me at no extra cost to you. I will only affiliate with products and services that will give true value to my readers.
My blog's articles are NOT written by machine AI.
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